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Ctrip: 90 percent of post-00s' graduates travel without their parents

Date: 2021-06-16

With the end of the National College Entrance Examination, the popularity of "graduation travel" is getting full. As of June 9, searches for "graduation travel" on Ctrip's App had increased 120% from June 8. The number of travel products booked through Ctrip between June 10 and July 30 by college entrance examination graduates and other peer groups increased by 78 percent year-on-year. It is reported that in order to give graduates a good holiday, many scenic spots also carry out discount activities, some scenic spots even free admission for college entrance examination graduates.

Cities are the top choice for graduation trips

Where is the graduation trip? Ctrip data shows that Shanghai, Chongqing, Chengdu, Changsha, Beijing, Jinan, Nanjing, Hangzhou, Wuhan, Qingdao, Xi 'an, Guiyang, Xining, Harbin and other cities are highly favored. According to Hu Ke, an industry analyst at Ctrip Research Institute, cities with rich historical and cultural atmosphere, fashionable and delicious food are more attractive to graduates. Eating hot pot and crayfish, drinking a cup of tea, embracing the sea, taking a boat trip to the West Lake, and punching in to the Forbidden City are the "graduation gifts" given to the post-00s.

For graduation travel hotels, the post-00s choice is quite distinctive. According to data from Ctrip, the number of hotel bookings made by college entrance examination graduates for June 10 or July 30 has increased by more than 30 percent year-on-year. From the point of view of location, scenic spots, museums, theatres, art galleries, near the subway entrance, as well as close to the downtown busy commercial sections of the hotel is popular. In addition to exploring the city's beautiful scenery and food, "culture and art" became the focus of the trip.

In terms of hotel types, Gaoxing Hotel is still the first choice for graduation travel. Among them, hotels with web celebrity swimming pool, gym, billiard room, game leisure area and other supporting facilities are the favorite of graduates. At the same time, hotels with obvious intelligent properties are also favored by graduates.

More than 70 percent of graduates travel with small items

In the order group of college entrance examination graduates, parent-child travel orders led by parents only account for about 9%. Young people of this new age travel more independently and fearlessly.

The post-00s graduation journey is not monotonous. They become "life aesthetes", capturing the beauty of their travels. Data from the Ctrip community shows that: interesting, out of the circle, record become the key words of graduation travel. According to an analysis of trends in their travel behavior, more than 70 percent of graduates travel with their favorite "little things." Includes hanfu, camera lens, yuntai, hand doll and so on. They record their graduation trip through photos and short videos, and then upload them to the Ctrip community to share interesting content with others.

It is worth mentioning that Ctrip collaborated with musical poet Mao not easy, with a new album named "Baby Bird Guide", launched the 2021 graduation season themed activities. With the identity of "Ctrip traveler leader", Mao will lead future travelers and players of the whole community to open a new journey and meet with the beauty of the world. At the same time, Ctrip community launched the future traveler activities, has entered the semifinal stage. 30 college students went to Luoyang, Changsha and Zhuhai respectively to record the charm of travel in the mind of Generation Z with cameras. It also provides a practical travel guide for graduates.

In addition, information from Ctrip shows that many scenic spots have also introduced preferential ticket policies for college entrance examination graduates. Other scenic spots are free for college entrance examination graduates. In this way, I hope to provide graduates with a place to rest and relax, as well as a surprise for their "graduation trip".